Guides
Becoming a dealer, answered
How activation works, what margins look like, what a price floor means, what a program costs, and how to get a catalog live. Written for online store owners opening dealer accounts.
How to become a dealer for a brand
The steps to become an authorized dealer for a premium brand: what manufacturers expect, how activation works, and what to have ready.
How dealer activation works
How activation works: the DAS dealer terms, the supplier's own document where a brand has one, credits, and access the same moment.
Dealer, reseller, distributor, what is the difference
Dealer, reseller and distributor mean different things to a manufacturer. What each one buys, what each one is allowed to do, and which one fits you.
MAP pricing explained
What minimum advertised price means, why manufacturers enforce it, what counts as a violation, and how monitoring works.
Dealer margins, what to expect
How dealer margin is calculated, why it is quoted as a band, and what separates a low margin category from a high margin one.
What to have ready before you activate
What makes a dealership succeed and what a brand expects of you: a live store, real product pages, category fit and respect for the advertised price.
High ticket products for online stores
Why high ticket dealer programs work better than low cost dropshipping, and how to judge a category before you build a store around it.
What an authorized dealer program includes
Dealer cost, protected pricing, product data, warranty support and shipping. What a manufacturer provides once you are an authorized dealer.
Wholesale stock or dropship fulfillment
Buying wholesale stock and having the manufacturer ship direct are different businesses. Cash, margin, delivery speed and risk compared.
How to open a dealer account
What activation asks for, why the store address matters, and what opens the moment you activate.
What happens after you activate
Onboarding as a new dealer: agreements, pricing sheets, product data, catalog import, first order and support.
Import a supplier catalog with a CSV file
How to load a dealer catalog in bulk from a spreadsheet: which columns to include, how pricing and margins are handled, and how to keep it updated.
Setting up a dealer catalog on Shopify
How to list an authorized dealer catalog on Shopify: product data, price floors, stock sync and staying compliant.
How to choose a category to sell in
Judge a product category before committing: margin band, number of online dealers, search demand, freight and supplier documents.