What an authorized dealer program includes
Authorized status is more than a discount. It is a supply relationship with rules on both sides.
What the brand provides
- Dealer cost pricing and the minimum advertised price sheet
- Product data, specifications and images you are licensed to use
- Delivery timeframes and a defined order process
- Warranty handling and technical support for your customers
- In many cases, shipping direct to your customer so you hold no stock
What the brand expects
- Advertising at or above the price floor, everywhere you list
- Accurate product information and no competing claims
- Reasonable service standards, since your handling reflects on the brand
- A signed dealer agreement where the brand requires one
How authorization protects you
Unauthorized sellers can be removed from marketplaces, refused warranty support and cut off from supply without notice. An authorized dealer has a named relationship, a price floor that stops undercutting, and a route to resolve problems.