Reference
How the bands are set
Fixed thresholds applied identically to every listing.
Profit margin
Dealer margin calculated on the MAP price, shipping excluded.
Very low
Under 15%
Low
15% to 25%
Medium
25% to 35%
High
35% to 50%
Very high
50% and above
Competition
Number of dealers in the manufacturer's network that operate solely online, as reported by the manufacturer.
Very low
0 online dealers
Low
1 to 5 online dealers
Medium
6 to 15 online dealers
High
16 to 30 online dealers
Very high
More than 30 online dealers
Branded demand
Worldwide monthly search volume for the brand name paired with the product category, measured via Semrush.
Low
Under 100 searches per month
Medium
100 to 1,000 searches per month
High
More than 1,000 searches per month
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